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Sherpa Growth Insights

This blog is for owners and executives of growth-oriented businesses who share our growth mindset and passion for building value. Here, we share insights and experiences in our growth journey, things we learned with or from our clients, that can help you reach your next mountaintop. Enjoy!

Ep. 16: Licensing 101

Posted on: October 22nd, 2020

After his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful to manufacturers or distributors who are asking “is licensing for me?” (answers starting at 16:51) – how does it work from a financial and operational perspective, after you figured out the market fit perspective. “Licensing makes a good product, great. It offers a sustainable competitive advantage” (is one of three key licensing principles Stu talks about, starting at 18:46).

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