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Sherpa Growth Insights

This blog is for owners and executives of growth-oriented businesses who share our growth mindset and passion for building value. Here, we share insights and experiences in our growth journey, things we learned with or from our clients, that can help you reach your next mountaintop. Enjoy!

Ep. 19: Storytelling – or: Bootstrapping a $100M Start-up

Posted on: November 12th, 2020

Remember FiveFingers Shoes? Neither did most consumers a dozen years ago, until it became a B2B manufacturer’s amazing B2C success story. Michael Martin, who spent 20 years in consumer goods, as sales and sales operations manager then executive, shares with us how he became the Chief Storyteller for a component manufacturer and helped to build a 9-figure consumer product – by not selling the product first, but putting the story first, actually leaving product samples in the trunk of his car before buyer presentations and then, oh, by the way, selling over $100,000,000 of the product within a few short years.