This blog is for owners and executives of growth-oriented businesses who share our growth mindset and passion for building value. Here, we share insights and experiences in our growth journey, things we learned with or from our clients, that can help you reach your next mountaintop. Enjoy!
Front-end innovation for manufacturers starts with falling in love with a problem, requiring us to clarify assumptions and customers’ needs. If the product is to be a great solution, start with the customer as the hero of this journey, not the product. Paul Miklautsch from Start Something Bold is a thoughtful and bold designer and entrepreneur whose firm happens to work with manufacturers of medical products and industrial goods. His approach to design thinking and front-end innovation apply to any product, whether made for a consumer or industrial market.