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Third Growth Option Podcast

Our TGO Podcast is for and by business leaders, sharing insight into growth stories and growth approaches…to help you reach your next mountaintop.


Posted on: July 25th, 2019

A one-week Growth Evaluation is a proven recipe to kick off significant growth initiatives.

If you never dreamed of building a deeper connection with your current or future customers – and the added revenues and higher company valuation that may deliver – you won’t like this blog. But if you have growth dreams or “billion-dollar ideas with zero revenues” waiting to be implemented, keep reading.

I often work with owners and executives who are so busy putting out fires or engaging their team that the right approach for articulating the “next big leap” can be a real challenge. Too often we either want to “just start” (with too little direction for the team to succeed) or we dream of having a “solid plan, well researched and bullet proof against all potential hiccups.”

There is a practical golden middle for articulating a growth opportunity, a three-step “Growth Evaluation” process. I used it for years to uncover opportunities and start implementation of growth initiatives worth tens of millions of dollars of new revenues. Here goes:

Invest a week to evaluate – to define the growth opportunity and activities needed for implementation; then either abandon (if ROI is sub-par) or transform it into reality – to grow and prosper.