(re)ALIGN Expansion Sherpas help largest US designer/importer/distributor of residential lighting to enter a new “adjacent category.” Sherpas design and build the business from $0 to $26M revenues in three years.
#1 Distributor in lighting category hit growth ceiling. Needed to add a new category without risking core business
(re)ALIGN Expansion Sherpas were brought in to build the business model (design, sourcing, QC, pricing and margins, sales tools, etc.).
We needed to quickly perform a deep-dive into category attributes – on demand side (product in US stores) and supply side (Asian factories) so sales team could offer a well-researched “safe” product to customers, that factories can scale
“Market Deep Dive” from competitive analysis, to assortment development, to sales presentation