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Third Growth Option Podcast

Our TGO Podcast is for and by business leaders, sharing insight into growth stories and growth approaches…to help you reach your next mountaintop.

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Listen to TGO’s latest podcast episode, or choose from over 120 past episodes within one of the below 12 subject categories.



Because the Third Growth Option sits at the intersection of innovation and execution, TGO Podcast conversations often delve into operations, delving into journeys of companies and leaders who have navigated the shift from analog to digital operations. Learn about how this transition enhances efficiency, visibility, and overall business performance.


Find your Sweet Spot, and Pursue it.

Posted on: June 30th, 2020

Find it, pursue it, and forgeddabout those who don’t get it. I’m in the middle of launching The Third Growth Option Podcast, coming soon to Apple, Spotify, and others. In the process of conceptualizing and launching it, I was reminded of the importance of focusing on your sweet spot. What is it, how can you…

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Three Ways to Grow, Especially Now.

Posted on: April 27th, 2020

If you think of growth as a choice – which I believe it is – dedicating energy to it in difficult situations becomes easier. As parents or business leaders we are worried about health, high unemployment, economic depression, and for how long. Framing growth as a choice helps to grow stronger and prepare for better…

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Think like a gritty garage start-up again: 4 offense plays

Posted on: April 2nd, 2020

2020 called – and not politely – on our collective grit. To adapt, survive, pivot, then thrive. Grit is the attitude that drives the proverbial start-up in the garage, and grit will help get us through 2020. Grit: short, to the point, and battle-tested many times since I started reALIGN during the shitstorm of early…

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Tasks of a Growth Sherpa, after COVID-19 National Emergency declared

Posted on: March 16th, 2020

How can I help you? Many of us have asked that question more in the past 72 hours since the U.S. government declared a National Emergency over COVID-19, and this question helped to bring much into clearer focus, which I’m sharing here to help all our clients (current, past, and future) with a quick task…

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3 tips for managing off-site talent (especially relevant as COVID-19 social distancing measure).

Posted on: March 16th, 2020

Remote talent can help you grow, faster. What works best, why and how? It’s all about the people, they say. With 3.5% unemployment we can’t hire the right people, they say. During COVID-19 emergency, we have to lower the risk of infection, they say. If we had more talent we could grow faster, they say.…

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5 Hard Truths About Growth

Posted on: February 13th, 2020

Five “hard truths” to thrive at the intersection of innovation and execution.   Profitable sales growth is a lot like healthy weight loss. We are all for it, until the coach starts talking about hitting the gym four times a week. Similarly, as entrepreneurs and executives we are all for profitable sales growth, until the…

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The Third Growth Option – THE TRADE WAR EDITION

Posted on: October 10th, 2019

The Trade War creates a ton of challenges and of course also opportunities. The NRF (National Retail Federation) predicts the trade war is likely to end in either 1) a trade war truce (with continued volatility and threat of tariffs, requiring sourcing and product development agility) or 2) decoupling from China – either way both…

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Posted on: August 29th, 2019

Unstoppable Software CEO Sam Schutte interviewed Benno Duenkelsbuehler. Good conversation about growth-related topics…how to build new categories… new channels…the importance of design (product aspects and organizational aspects)… people… processes… go-to-market processes to add millions of revenue dollars to core categories/channels… Click below to listen to the podcast.

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Posted on: August 23rd, 2019

reALIGN teamed up with IMC and Las Vegas Market for a four-part “Third Growth Option” webinar series. This second webinar (recording below) describes two real-world case studies,  which delivered over 8-figure revenue growth by building new adjacent categories; case studies start at 21:42 minutes (after recap of webinar 1’s “introduction to Third Growth Option”). Future…

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Posted on: July 25th, 2019

A one-week Growth Evaluation is a proven recipe to kick off significant growth initiatives. If you never dreamed of building a deeper connection with your current or future customers – and the added revenues and higher company valuation that may deliver – you won’t like this blog. But if you have growth dreams or “billion-dollar…

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