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Third Growth Option Podcast

Our TGO Podcast is for and by business leaders, sharing insight into growth stories and growth approaches…to help you reach your next mountaintop.

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Listen to TGO’s latest podcast episode, or choose from over 120 past episodes within one of the below 12 subject categories.



Delve into stories of innovation, adaptability, and the impact of change on a global scale. From international market expansion to global supply chains, these TGO Podcast episodes highlight the far-reaching consequences and opportunities in a global context.


Do interesting things and interesting things will happen to you?

Posted on: May 26th, 2013

Sports and Creativity aren’t obvious allies – one evokes images of competition and winning (as individuals and teams), the other of fresh ideas and expression (and discomfort in some individuals). In sports you fearlessly pursue well defined goals, whereas creativity is about new frontiers. We’re in the business of building new businesses (and sharpening existing…

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Start with Why

Posted on: December 16th, 2012

Flying Detroit-Memphis last Tuesday, my seat neighbor engaged me in a thoughtful conversation about WHY. If you want to compel people to act, start with why. He followed up on our chat with a link to this short 18 minute video, which is now required viewing the next time you have 18 uninterrupted minutes. Its basic premise: most people and organizations…

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Posted on: October 14th, 2012

If you had a very crisp metaphor to explain your business’ superiority, you and your sales team would be using it consistently to convince your target market and annihilate your competition, right? This simple idea from a Fast Company article on breakthrough ideas continues to challenge my description of my own business. Crisp metaphors are very powerful. They…

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Of Passion and Persistence

Posted on: September 29th, 2012

If humankind can imagine and mass produce a $9 bicycle (that could provide to millions in poverty access, literally, to economic participation), what else can we achieve–and what are the main ingredients for such achievement and innovation? The story behind this cardboard bike is fascinating and I encourage you to read it by clicking here or to…

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The simple power of one a day

Posted on: September 22nd, 2012

There are at least 250 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain. Here are some things you might try (don’t do them all, just one of these once a day would change things for you):…

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Retailers and manufacturers – working together

Posted on: December 27th, 2011

The Gift and Home Trade Association (GHTA) asked us to write this article for Gifts and Decorative Accessories’ December issue – we enjoyed writing it, and if it prompts an idea for your business, then our work is done…unless you call us to help with a business building project, in which case we’d be thrilled to hear from you…

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A Whole New Mind

Posted on: October 22nd, 2011

My friend and the most thoughtful creative director (ever!) Mark Haas suggested I read this book – I found it eye opening. The book’s introduction makes a bold statement about the future: Leaders with traditional business school skills and traits are now a dime a dozen. There is a new sheriff in town and he/she is in…

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Here’s to the Crazy Ones

Posted on: October 8th, 2011

To the ones too often dismissed as misfits, rebels, and troublemakers. Here’s to unconventional thinking, doing what you love, and becoming the best at that. People who think differently often inspire. I don’t have to become Gandhi or Einstein or Jobs or Branson, but I must do what I believe in, for businesses I believe in…

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