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Third Growth Option Podcast

Our TGO Podcast is for and by business leaders, sharing insight into growth stories and growth approaches…to help you reach your next mountaintop.

WEBINAR 2: BUILDING NEW/ADJACENT CATEGORIES AS A THIRD GROWTH OPTION

Posted on: August 23rd, 2019

reALIGN teamed up with IMC and Las Vegas Market for a four-part “Third Growth Option” webinar series. This second webinar (recording below) describes two real-world case studies,  which delivered over 8-figure revenue growth by building new adjacent categories; case studies start at 21:42 minutes (after recap of webinar 1’s “introduction to Third Growth Option”).

Future webinars next month and in Nov 2019 will describe case studies of building new channels of distribution and improved go-to-market processes for core categories or core channels of distribution.